Wednesday, April 21, 2010

The Good of Social Media: Meet Walter.


More often than not, news stations thrive on broadcasting disheartening and depressing stories. Fires. Deaths. Robberies. Natural disasters. (Not exactly your morning picker-uppers over a cup of coffee). BUT, every once in a while, an inspiring snapshot of selfless people doing good in their communities graces our television sets. Individuals who are making a positive impact. Even saving a life.

Such is the story of Walter, a 2-month old Pit Bull-mix who has recently become something of a four-legged celebrity throughout the 5 boroughs of NYC. His story has appeared in local newspapers, blogs, and even on News Channel 7. Badly abused then abandoned by being thrown out of a car in Brooklyn, NY on Easter Sunday, Walter was severely dehydrated, malnourished, his skin burned by chemicals, and he was suffering from a debilitating case of mange. He was then discovered on the street by a young man named Alex, who collectively with his friends took on the endeavor of helping him recover.



Arriving at the Veterinary Emergency Referral Group then sequentially at the HOPE Veterinary Clinic, Walter's diagnosis was deemed curable, though with a long road ahead of him, and he was received into the friendly and caring arms of Veterinarians. However, overnight stays, medications, and intensive care quickly brought on an onslaught of steep medical bills. Unwilling to sacrifice this innocent puppy's life for inability to pay for his care, Alex and friends brilliantly turned to the powers of Social Media. Via setting up a "Help Save Walter" Facebook Page and Blog on Blogspot, they were instantly able to share Walter's story with hundreds of friends, family, and coworkers. Then, within the span of only three weeks through viral communication, Alex and his friends had raised enough money to cover all of Walter's medical bills. Walter's Blogspot now has 160 followers and his Facebook Page - more than 5,000 fans (both of which are growing as I write this!). And now that their monetary goal has been reached to cover Walter's care, any additional funds collected will be generously donated to the ASPCA.

The success of Walter's ongoing recovery is credited not only to the kind hearts of this group of friends from Brooklyn, but by Social Media; the means by which Walter's story could be shared so quickly and efficiently. His Facebook Page and Blog were vehicles for letting his story touch the hearts of thousands; his pictures and videos, enabling fans and followers to feel a personal connection to him.

In the words of Walter's new family, they hope his story will inspire all animal-lovers to donate their money, volunteer their time, condemn animal abuse, and have the heart to adopt neglected, homeless, and abused animals, whether they be in shelters or on the streets. Because all of these innocent creatures like Walter deserve a better life, and are in desperate need of loving families.

Walter's Blog

Walter's Facebook Page

Walter on News Channel 7

ASPCA


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